New York student won BillerudKorsnäs’ packaging design competition PIDA
Emily Frieden from the Fashion Institute of Technology in New York triumphed in USA Packaging Design Impact Award (PIDA) and earned this year’s Gold Award. Her entry “Lavash” impressed the jury most with its “attention to detail in every aspect of the brand, design, and execution.”Lavash is a volcano-shaped package for a shower set. The design features all stages of volcanic activity – dormant, active, and extinct. Even the typography mimics volcanic eruptions. “When I was researching different elements of nature I was really inspired by the juxtaposition of the restorative parts of