Diesel & Polygiene button up the secondhand market
This summer Diesel started a buyback program of used Diesel denim jeans that are reconditioned and resold via Diesel Second Hand in their brand stores in Italy and online. All jeans are treated with the Polygiene ® technologies OdorCrunch[TM] and ViralOff[TM]* as a final step before they are resold. In many ways the most important action as it makes the jeans stay fresh, makes sure they can be washed less, and allows consumers to use them for many years to come. Diesel is now added to the list of brands that are