Karl Fazer Milk Chocolate once again Finland’s most valued brand
Karl Fazer Milk Chocolate has once again received first place in Finland’s most valued brands survey. Fazer itself placed third in the survey.The Markkinointi & Mainonta magazine and the market research company Taloustutkimus run the survey every year. The survey studied how much value Finns place on 958 different brands. The choice was made by Finns between the ages of 15 and 79. “The Karl Fazer Milk Chocolate brand has been built with love jointly with the Finnish public since 1922, and has become practically an iconic piece of Finland,” says Managing Director of Fazer Confectionery