Viaplay Group enters multi-market device partnership with VIDAA
· Viaplay app to be pre-installed on all Hisense Smart TVs in 13 markets · Viaplay button added to Hisense TV remote control units in Nordic region · Hisense is world’s second-largest TV brand by volume share of shipments
Viaplay Group and Hisense’s fast-growing Smart TV platform VIDAA have agreed a multi-market, multi-year device partnership. The Viaplay streaming service app will be pre-installed on all Hisense Smart TVs sold in Viaplay’s current direct-to-consumer markets and in North America, where Viaplay will launch in early 2023. The Viaplay app will receive premium