New International operator Carousel group partners with Wiraya to rapidly grow in new target markets
London, United Kingdom 7th of May 2019: Carousel Group has signed with Wiraya to successfully deploy Wiraya's Mobile Customer Activation software for their two new brands, SportsBetting.com and RaceBook.com. The initial deployment will accept players from Germany, Canada, Norway and Finland, in the activation and reactivation phases of the player life-cycle. Wiraya’s managed software will target three main goals; increasing customer lifetime value, growing active depositing players and proactively reducing churn. The solution blends voice, text