As the growth of streaming slows in the UK, providers face an increasingly saturated market
Ahead of Netflix’s announcement of its second quarter financial results later this month, Simon-Kucher’s latest study shows that streamers are doubling down on price being the most important factor when making a subscription decision · Simon-Kucher surveyed more than 12,000 streaming consumers from across 12 countries around the world on their streaming behaviors and preferences, of which over 1,000 were based in the UK · Only 38 percent of respondents in the UK indicate they stream more compared to last year, a decline of 10 percentage points compared to the 2022 study · The