JC awarded Norwegian ethics prize for its advertising
JC has been awarded a prize for maintaining a high ethical standard in its advertising. The prize “Ethics, please” is awarded annually by the Norwegian fashion industry’s cooperative forum to a player, which has distinguished itself by effective advertising targeted at children and young people, while demonstrating an exemplary ethical and moral attitude.The jury states in its citation that the advertising campaign The Store demonstrates that it is perfectly possible to create good advertising with a contemporary vocabulary – without crossing the boundary and using unethical methods. The