Lars Lidman Joins Coloreel as VP Global Sales
Coloreel is pleased to announce the appointment of Lars Lidman as the company's new Vice President of Global Sales. With a strong background in international sales of technical products, Lars will play a vital role in further driving Coloreel's global expansion efforts.Lars Lidman brings with him a wealth of experience from previously held roles at renowned organizations such as ABB, Ericsson and most recently Teledyneflir (previously Flir Systems). Over the past two decades, he has demonstrated exceptional sales leadership and a keen understanding of global markets.
Lars Lidman,
Elin Wengström has taken on the role of VP Marketing at the Swedish company Coloreel, whose unique and ground-breaking technology for embroidery is being established internationally.The Swedish company Coloreel is known for a technology that modernizes digital embroidery. By digitizing and streamlining an otherwise rather complicated process, Coloreel offers a completely new way of using embroidery for the textile and fashion industry. The technology enables both accurate color reproduction and creative effects, such as gradients and textures not possible to produce before.
Coloreel has