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Contacts

  • Per Sjölin

    Press and PR Manager


    Telefonvägen 30, SE-126 26 Hägersten, Sweden
    +46 730 25 31 99
    https://about.eslgaming.com/press-media/
  • Melissa A.E. Sanders

    PR Specialist, Tadpole Communications


    +1 404 909 67 26
    http://tadpolecomm.net
  • Quotes

    Gaming has always brought communities together, so all of us at DreamHack want to ensure our valued communities of fans and players are protected from cyberattacks of this nature. These findings are important so everyone involved can also help ensure that, together, we are doing all we can to protect privacy and personal information when engaging on these world stages and global platforms.
    Tomas Lyckedal, Strategy and Business Development at ESL Gaming
    Passwords alone aren’t enough to protect gamers and their accounts anymore. Many game companies have recognized the need to support multi-factor authentication and provide these capabilities to their customers. It’s wonderful to see that 9 of 10 players are using MFA, now we just need to convince the last 10%.
    Martin McKeay, Akamai Editorial Director (and gamer)
    Coming together as a community is one of the key components of gaming culture.  This partnership between ESL Gaming's DreamHack and Sweden Game Conference allows us to unite and bring some amazing content from all walks of life in the gaming space to the many gamers, industry pros and fans. Strong collaborations, such as this, allows a message of positivity to focus on what truly matters — the people for whom we create our events, and the enjoyment they experience.
    Justin Burnham, Creative Director, Global Festivals at ESL Gaming
    We are truly excited to announce our partnership with DreamHack will kick off with Sweden Game Conference. DreamHack has a huge global gaming community, which makes this partnership the first step in our collaboration to further connect game developers and gamers across the globe.
    Magnus Ling, Project Manager at Sweden Game Arena
    Through maximum cooperation and collaboration, and the melding of some of the best creative and visionary gaming minds in the industry, we will, together, continue to advance the innovation that drives this space via the most exceptional products and events.
    Craig Levine, Co-CEO, ESL Gaming
    DreamHack has always brought communities together and created the ultimate gaming lifestyle experience for our fans all around the world. This will not change — but by combining our resources with ESL, we can continue to grow these events into something even more spectacular. Whether first-timers or long-term attendees, we have always offered something for everyone by featuring everything gaming under one roof.
    Marcus Lindmark, Co-CEO, DreamHack
    Planning ahead is key for all players and teams. Knowing the dates of all tournaments is very positive, and it helps us to better prepare for events. Less travel activity gives us more time to focus on the games and our upcoming opponents.
    Peter "dupreeh" Rasmussen, professional player in CS:GO for Astralis.
    The new vision of ESL Pro Tour CS:GO is part of our ongoing mission to place players and fans at the centre of the esports experience. The dynamic double weekend format will maximize excitement and content for fans around the world, while players will benefit from a more balanced competitive schedule. The time between the game weekends will now be used to create content specific to the players who make the playoffs meaning, while teams prepare their tactics, ESL will create new trailers, interviews and tactical analysis tailor-made to every match-up at the weekend.
    Ulrich Schulze, Senior Vice President Product, ESL
    The launch of the ESL Pro Tour during last fall meant a huge leap forward in creating a sustainable ecosystem for the CS:GO scene — focusing on both amateurs and professionals in order to create a true ‘zero to hero’ opportunity," said. The new vision we're announcing today shows that we'll continue to develop this ecosystem as we strive to create the best format possible for the community and players alike.
    Mike Van Driel, Chief Product Officer, DreamHack
    The player experience is integral to DreamHack, and our new Community Clash tournaments were designed from the ground up to reward players for competing in their favorite games. Working with Prize Payments has allowed us to continue upholding our player first values right the way through awarding prize winnings, which previously was one of the most laborious and challenging of the esports experience.
    Bas Bruinekool, VP, DreamHack North America
    We’ve developed a structure to support teams, players and fans around the world with this format, and are looking forward to a great competition. All of us at DreamHack are proud to show the world of esports continues to grow and move forward, even as we continue adapting and finding solutions for this new normal.
    Michael Van Driel, Chief Product Officer, DreamHack
    We are very excited about this partnership with DMAX. This new collaboration will allow us to bring esports into the homes of our Turkish  fans in a much more meaningful way. Gaming has always brought communities together, so we couldn’t be happier to share these not-to-be-missed tournaments with this audience in their native language.
    Roger Lodewick, co-CEO, DreamHack
    his has been a very different year for everyone, but we are fully committed to bringing our festivals back in 2021. DreamHack will continue to follow the guidance of the Centers for Disease Control and Prevention (CDC), the World Health Organization (WHO), the Public Health Agency of Sweden (Folkhälsomyndigheten), as well as other national health authorities for guidance on resuming our festivals. Until then, we will continue to innovate so we can connect with our fans through great content.
    Marcus Lindmark, co-CEO, DreamHack
    We at DreamHack stay committed to offering the best esports events for our fans and followers, even if it needs to be in an alternate format for now. In order to bring these events to our fans,  DreamHack’s tournaments will continue to be offered online. It is very important that these tournaments still be played, which provides esports players with great opportunities while also giving viewers entertaining esports to enjoy from all around the world.
    Michael Van Driel, Chief Product Officer, DreamHack
    China is, and will be even more in the future, an important market for DreamHack. The Chinese Gen Z gaming and esports audience is growing and we want to continue being part of that. Thanks to this new partnership with DouYu, we will be able to offer an exceptional esports and gaming experience for all of our Chinese-speaking fans.
    Roger Lodewick, co-CEO, DreamHack
    Our partnership with ESL and DreamHack strengthens our hold as a premium live-streaming platform in China. ESL and DreamHack have served esports fans globally for many years, providing fans with the best gaming experience and fostering an esports community like no other. As we see a natural interest in RTS esports in China, partnering with ESL and DreamHack is the best possible scenario for our viewers.
    Cheng Chao, COO, DouYu
    Rocket League is a hugely popular game — combined with DreamHack’s extensive experience in production, we are confident this partnership will bring great value to the Rocket League community. Producing the RLCS is a great opportunity to further improve that value and deepen our relationship with Psyonix.
    Marcus Lindmark, co-CEO, DreamHack
    We had a tremendous  experience hosting huge open participation Fortnite competitions at DreamHack Winter and DreamHack Anaheim just a few months ago. While we aren’t currently hosting any mass gatherings, we’re very excited to produce what will assuredly be some amazing online events and we look forward to the future.
    Michael Van Driel, Chief Product Officer, DreamHack
    This partnership with Elgiganten will not only provide our visitors with a great onsite experience, but also has the possibility to grow into something larger with DreamHack presence at Elgiganten stores throughout Sweden —  truly a great opportunity for us and fans alike.
    Marcus Lindmark, Co-CEO, DreamHack
    I see great opportunities with our partnership with DreamHack. I believe we can strengthen each other and make Elgiganten stores a natural place were all gaming enthusiasts can meet up all year-round. At Elgiganten we strongly believe in the store experience and this gives us the opportunity to take our store gaming concept to new heights.
    Niclas Eriksson, CEO, Elgiganten
    Just as DreamHack is proud to be a pioneer in the growth and development of the esports industry over the last 25 years, DTS has been inventing and delivering audio solutions for mobile devices, home theater systems, cinema and beyond in a similar time frame. All of us at DreamHack are excited to maximize this partnership to the benefit of our audiences.
    Roger Lodewick, Co-CEO, DreamHack
    This collaboration will provide unique online and offline experiences for our passionate community of gamers as well as first-in-class opportunities for us around esports competitions. We're thrilled to grow with Dreamhack and look forward to building an incredible partnership together!
    Sam Keene, Director, Digital Marketing, Xperi
    Following the success of the 2019 all women’s CS:GO tournament in Valencia, we are pleased to announce the 2020 DreamHack Showdown. DreamHack is committed to supporting diversity, so this event has become particularly special to us. These are going to be tremendous competitions featuring some of the best women CS:GO players in the world — it is truly a not-to-be-missed tournament!
    Marcus Lindmark, Co-CEO, DreamHack
    We are excited to expand our list of strong partners for DreamHack Masters Spring by entering into a partnership with Betway. This is a strong commitment not only to DreamHack, but also to the CS:GO community during these challenging times in our world.
    Roger Lodewick, Co-CEO, DreamHack
    At Betway we are thrilled to be adding DreamHack Masters Spring to our portfolio of top tier esports events. It reinforces our strong commitment to the scene and we look forward to being part of such a legendary tournament.
    Adam Savinson, Head of Esports, Betway
    This was not an easy decision. We have never had to postpone events like this before — but these are extraordinary times, and the safety of our staff and attendees has never been more important than now.
    Marcus Lindmark, Co-CEO, DreamHack
    DreamHack’s tournaments are now being moved online — it was important to allow these tournaments to still be played, which provides esports players with great opportunities while also giving viewers entertaining esports to enjoy from all around the world.
    Michael Van Driel, Chief Product Officer, DreamHack
    We are extremely excited to bring on Barclays as a key partner alongside the participating teams to continue to innovate and create a competitive ecosystem in which all fans, teams, organizers, and partners can work together for mutual benefit.
    Michael Van Driel, Chief Product Officer, DreamHack
    It's clear that Barclays truly understands the power and potential of esports. As the presenting partner and headline sponsor for the UKLC, they're blazing the trail for more British brands to become part of the esports ecosystem.
    Steven Norris, Head of Brand Partnerships, DreamHack
    We are so excited to be partnering with Dreamhack to present the UKLC, the pinnacle of UK league of legends, showcasing and nurturing the top UK esports talent. With our heritage of supporting sport and seeing the power it has to bring people together, the UKLC partnership was an obvious first step for Barclays into professional esports. We’re really looking forward to learning from the community how we can support teams, players, and fans to thrive and grow.
    Ben Davey, CEO of Barclays Ventures
    The continuation of our partnership will strengthen not only the content offerings for fans, but also the greater esports community that ESL, Dreamhack, and Twitch have cultivated over the years.
    Benjamin Vallat, SVP of Alliances and Corporate Development, Twitch
    As we continue to host some of the world’s largest esports tournaments, it feels only natural to work even closer with Twitch to provide the best gaming experience for fans, as well as safeguard the future of the esports industry.
    Frank Uddo, Senior Vice President, Global Media, ESL
    Our cooperation with Twitch dates back to 2009 when it was still Justin.tv — this new collective media partnership is re-confirming our long-standing collaboration and highlights the importance and relevance Twitch has to our community, as well as the value the ESL/DreamHack esports content brings to the global Twitch audience.
    Roger Lodewick, Co-CEO, DreamHack
    CORSAIR is a valued long-term partner of DreamHack and their continued commitment is a confirmatory sign of our joint commitment to grow our esports and gaming festivals around the world. On behalf of DreamHack and our community, I would like to thank CORSAIR for their continued support and look forward to a tremendous year ahead.
    Roger Lodewick, co-CEO, DreamHack
    CORSAIR has been a long-standing supporter of DreamHack live events and esports, growing together as the popularity of both has exploded. With esports seeing more viewership than ever during these uncertain times, this partnership reinforces CORSAIR’s commitment to DreamHack, its fans, and its competitors, both online and in-person.
    Lauren Premo, Director, Gaming Marketing, CORSAIR
    Announcing the return of DreamHack PUBG Showdown feels great, and the all-online tournament format is perfect in these unprecedented times. We at DreamHack are big fans of the ‘battle royale’ genre, and we know PUBG has a strong following here in Europe. We can’t wait to share this event with our fans
    Michael Van Driel, Chief Product Officer, DreamHack
    DreamHack has been the leading esports organizer in the Nordics for a very long time and we are very excited to partner up with Riot on a long term basis to create a more stable ecosystem for players, fans, and teams around League of Legends.
    Michael Van Driel, Chief Product Officer, DreamHack
    We have been working hard with DreamHack and Telia to really create something special for the Nordics’ best League of Legends players. There is now a much clearer path from the amateur leagues through to professional level and we’re excited to see what the talent here can do on the big stage.
    Mo Fadl, Head of Publishing Nordics, Riot Games
    While not being able to compete on LAN is unfortunate, we’ve developed a structure to support teams, players and fans around the world. We look forward to a great competition, showing that the world of esports goes on as we're quick to adapt and find solutions for this new reality.
    Michael Van Driel, Chief Product Officer, DreamHack
    Extending Polsat Games’ offer to broadcast the prestigious ESL Pro Tour tournaments in CS:GO is a very important step in the development of linear television. We are aware of the value CS:GO brings to Polsat Games and to esports fans, offering them great matches of Polish athletes competing on big international stages. We are extremely proud to have kicked-off our adventure together with ESL at this years’ IEM Katowice, one of the most important CS:GO tournaments which is  watched by millions of fans around the world every year.
    Ewa Czekała, Program Manager, Polsat Games
    While this action is precautionary, it was not a decision taken lightly. We have evaluated legislators’ decisions to temporarily suspend events where large groups of people gather, and the need for so many to shelter in place at this time — all of which have informed our decision to put the wellness of our communities first. We will follow the guidance of trusted health advisors, city officials and venue partners for our remaining events in 2020, and we look forward to sharing the experience of everything gaming under one roof again soon.
    Marcus Lindmark, co-CEO, DreamHack
    We are excited to enter into a collaboration with ESL and DreamHack, two of the most important brands in the global esports universe. TV 2 has more than 25 years of experience as humble custodians of the Norwegian peoples’ passion for sports, and we aim to do the same for esports.
    Vegard Jansen Hagen, Editor in Chief, TV 2 Sports
    We’re very pleased to announce this partnership with TV 2 Norway — their extensive knowledge and experience from broadcasting combined with the great content of DreamHack and ESL’s CS:GO circuit, the ESL Pro Tour, means the Norwegian fans will have an exciting year to look forward to,.
    Marcus Lindmark, co-CEO, DreamHack
    TV 2 has decades of experience in shaping the presentation of sports in the most engaging way for the Norwegian population. It's crucial for esports to keep expanding into the mainstream — with TV 2 we have found a powerful and progressive partner who can help shape our products for the Norwegian audience and provide strong nationwide exposure.
    Thomas Schmidt, Chief Commercial Officer, ESL
    We are now opening the world of esports to absolutely everyone. With Telia Esports Series, we want to enable players to rise to the top and, with the DreamHack and ESL broadcasting rights, also show what professional gaming is these days and how big of a phenomenon it really is about on the global scale.
    Niklas Segercrantz, Telia esports team
    The Finnish CS:GO community is one of the most dedicated in the world which makes it even more exciting to bring them closer to their favorite teams as Telia Finland now will broadcast the ESL Pro Tour.
    Marcus Lindmark, co-CEO, DreamHack
    The first edition of eAllsvenskan did set a new standard for what competitive FIFA could be in Sweden. It feels great that we’re back, following some tinkering, with a new and improved season.
    Niclas Jansson, Head of Digital, Svensk Elitfollboll
    We are excited to begin this new journey in a city like Madrid. Our winter DreamHack festival had already earned a slot in the international scene but we are sure that this step will allow us to grow even more, thanks to the possibilities that this city offers to a sector like ours.
    Arturo Castello, CEO, Encom Games
    We’re excited to team up with Nerd Street Gamers once again. Their Localhost PC setup has proven to be the perfect fit for our festivals, offering our attendees an exceptional opportunity to accomplish great things. A solid PC partner is crucial in order to provide PC Freeplay and esports competition participants with the best possible experience.
    Bas Bruinekool, Vice President of DreamHack Inc
    We know gaming is a hobby for many who serve their country, so to unite our festivals in Anaheim and Dallas with this respected military branch is particularly meaningful to us. The Navy will bring some really unique activations to our fans in the U.S. and we are looking forward to offering this experience to our attendees.
    Marcus Lindmark, co-CEO, DreamHack
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