Wrangler wins “Best Marketing” at Drapers
Wrangler, the iconic denim brand, took Best Marketing Initiative at the 2010 Drapers Awards for its powerful, visceral Red campaign, the latest chapter in the We Are Animals communications program.Wrangler was commended for its strong, highly-charged print and online campaign, and for the campaign’s visibility – in print, on outdoor poster sites, online. Red’s uptake by opinion-forming bloggers helped attract a young, new customer, which also impressed the judges. We Are Animals is a call to arms: surrender to your instincts, revel in the surge of adrenaline, embrace the thrill of