Operational update Frill Holding AB
STOCKHOLM, Tuesday, October 6, 2020 15:30 CETFrill’s new strategy is starting to pay off Frill adjusted its strategy during the first half of 2020, based on its learnings from consumers and retailers. Key aspects of the strategy are 1. To launch new, more indulgent products with focus on single-serve formats. 2. Shift the channel focus to on-line and segments where the health message and the product have a clear benefit (e.g., health care, cafes, education, sports venues, corporate offices, events) and where marketing costs are low. 3. Market and publish our views, research and