INTERNATIONAL ACCLAIM FOR SEMCON DIVERSITY CAMPAIGN
The Semcon campaign Add Perspectives, which emphasises the importance of encouraging more women to join the tech industry, has been nominated in two international competitions. When the European Diversity Awards announced their shortlist today, Semcon is nominated for both the Marketing Campaign of the Year title, as well as Diversity Team of the Year. The campaign is also the only Swedish nominee for a “top award” in Content Markering Awards.“This is proof positive that we’re working at a high international level. When it comes down to it, we have to understand what people need – all kinds
Why should connecting a trailer be such a hassle? So much so, in fact, that 50 per cent of people prefer not to bother at all. And why have towbars looked more or less the same since 1932? Technology company Semcon put together a team of women to provide more perspectives on product development, resulting in a new automatic concept where cars and trailers connect themselves together without the driver leaving the car.Last spring, Semcon asked people for examples of products that were lacking women’s perspectives – and received more than 500 suggestions. A number of them mentioned how