From probiotics to synbiotics – Probi launches two new concepts together with Clasado at Supply Side West
To assist our customers and partners in capitalizing on the fast-expanding synbiotic market, valued at USD 1.3 billion by 2027[1], Probi and Clasado Biosciences (‘Clasado’) will launch two new scientifically proven synbiotic formulations.There is a rising interest and awareness in health and nutrition, where consumers seek ways to improve digestive, immune, and overall health.[1] High consumer awareness together with prevalent marketing are the major factors driving the demand for synbiotic products, as the growing health consciousness among consumers is expected to drive market growth in