Adverty enables in-game advertising in leading mobile eSport game
Adverty AB (publ) has integrated its award winning advertising platform into the studio’s critically acclaimed game.The mobile eSport game has been downloaded more than 50 million times and is played actively with long session times. The game will show seamless in-game ads in the shapes of billboards and posters, where Adverty’s platform will enable real-time, live brand advertising. “The studio has done an impressive job and the finished product is a good example of the new era of non-intrusive advertising done right. Overlayed ad banner interruptions are now replaced by seamlessly