Veg of Lund launches its plant-based drink DUG at ICA Kvantum Liljeholmen in Stockholm
There is now a new plant-based potato-based drink, DUG[®], in Sweden. The first store to offer its customers an alternative to animal milk and other plant-based beverages is ICA Kvantum Liljeholmen in Stockholm“The launch is an important step for Veg of Lund and we look forward to meeting consumers with our new tasty potato-based drink. We have developed a product that meets many requirements that conscious customers place on plant-based foods from a taste, health and climate perspective. Hence, we are convinced that DUG[®] can take a leading position,” says Thomas Olander, CEO of Veg of