Creative consortium injects CEO confidence back into marketing
Following news that 70 per cent of CEOs in the UK have lost their trust in marketers, the Midlands first ever creative consortium came together last week to prove that, when done strategically, marketing can have a positive impact on business development, regardless of industry sector. A diverse range of businesses from throughout the UK attended the launch of Warwickshire Creative Fusion (WCF) at the Welcome Centre in Coventry, where they enjoyed a series of linked seminars based around nine different disciplines of marketing. The event came hot-on-the-heels of a recent report by