Good Garage Scheme proves social media can help the automotive industry
The UK-wide Good Garage Scheme has proved that social media can benefit the automotive business by recruiting a new member through consistent social media activity. Manchetts Garage based in Cambridge and Newmarket was already aware of the Good Garage Scheme but was unsure of the member benefits. The independent garage already had its own Twitter account, from which it regularly tweeted special offers and blog posts. Upon seeing a number of consistently informative tweets from the Good Garage Scheme, Manchetts sent a direct message over the network to enquire about becoming a member. “