Is your international trade getting lost in translation?
By Sophie Howe, Managing Director, Comtec TranslationsWhen trading with foreign companies, are you speaking their language? Greater return on investment, enhanced productivity, a broader client base, and healthier financial performance are just some of the many benefits of exporting. These benefits are accessible to any company trading overseas, but the ones that invest in really understanding and communicating in the languages used in their foreign target markets, and respecting local cultural etiquette, are the ones that will benefit the most. What may surprise you is that only 6%