Printful adopts Coloreel technology for unlimited color embroidery production
Printful is one of the first print-on-demand companies to introduce the new Instant Thread Coloring Unit (ITCU) by Coloreel, a Swedish textile innovation brand. Printful can now give business owners an extra advantage through offering the latest cutting-edge embroidery technology to their customers.Embroidery has always had a limited color offering because a single machine can only house a small number of threads, and each thread has its fixed color. For example, the red thread is only one kind of red, without brighter or darker color variations.
On-demand thread colouring and fully recycled materials reduce the environmental impact of embroidery and make Coloreel a unique partner for sustainable clothing companies.Nefco, the Nordic Green Bank, has signed a loan agreement with Coloreel Group AB to support its growth and expansion on global markets. The technology developed by Coloreel will lead to positive environmental effects within the textile industry by minimising thread waste, use of chemicals and wastewater.
All known embroidery machines on the market today rely on individual pre-coloured reels of thread for each colour
Coloreel, with its unique technology for digital dyeing of textile thread on-demand, expands partnership with US leading distributor of embroidery machines, Hirsch Solutions.Hirsch Solutions, Huntersville, North Carolina, is the leading distributor of embroidery machines and other decoration equipment on the US market, with a large network of high-end customers in the textile and decoration industry.
With the strengthened partnership, both companies are making additional investment in the areas of sales, service & support and marketing to meet the increased demand on the US market. As a
This year’s winner of the prestigious Innovation award, the SKAPA prize is Joakim Staberg and his Coloreel who has developed a unique machine for digital thread coloring that will revolutionize the textile industry. This places Coloreel as one of the most innovative companies in the world since Sweden is ranked as the 2nd most innovative country in the world according to 2018 Bloomberg Innovation Index. Joakim Staberg received this year’s award of 500 000 SEK from the Foundation
On the 17-20th of September Coloreel introduced their instant thread coloring unit for the European market at the fair Avantex in Paris. This was a big milestone for the company and official sales start of the Coloreel unit for all European distributors.The product launch of Coloreel’s instant thread coloring unit and the included colorization software Coloreel Studio got a curious and overwhelming reception at Avantex. Over a thousand visitors came by the Coloreel stand to learn more. Embroidery producers, digitizers, designers and apparel manufacturers including high-level brands were