Founded in 1953 in Gothenburg, Sweden, the Kappahl Group is a leading fashion chain in the Nordics, with around 360 Kappahl and Newbie stores in Sweden, Norway, Finland, Poland and the UK, and online in more than 20 markets throughout Europe and Asia. We want to make a difference in the fashion world and to lead the way by always keeping our promises: taking care of the world around us and minimizing the environmental impact for each garment. And at the same time fulfil our employee promise "We promise you the right to always be yourself - a place to belong”. The Kappahl team consists of some 4,000 colleagues in nine countries, all with different backgrounds, ages, skills and styles. Our common motivation is to create a responsible world of fashion and offer fashion to a wide variety of people and lifestyles. A responsible fashion that feels right, for the bearer and for the world we live in. Today, more than 85% of the products are made of certified and/or preferred materials. Our goal is 100% by 2025 and Kappahl Group’s overall climate goal is to halve the value chain's climate emissions by 2030. More information at www.kappahl.com.
Communication Manager
I would like to extend immense thanks to all our customers and staff who made this possible. Together, we are supporting the vital efforts of these organisations for children and young people in need.
We’ve had a great reception in the new markets, and many requests to launch Newbie in more countries.
Kappahl will both grow and be aligned with the Paris Agreement climate goals. We will achieve our financial growth targets and our carbon emissions will decrease each year. It is therefore pleasing that we achieved a record sales performance and a reduction in emissions in 2021.
Fashion is personal and should be fun! We’ve teamed up with Hack Your Closet to bring our products to a wider audience and to extend their useful life.
Spring’s Vintage Stories collection is feminine, romantic and modern. We have worked on updated volumes and silhouettes, which you can also match with your mini
The Newbie story started 10 years ago, with the company offering more sustainable clothes for babies and children. Now Newbie operates in 5 countries, and we are always working to grow. We are proud that we can now offer Newbie’s fairytale world in clothes, interiors and wallpaper, and hope that this will be well received by our #Newbielovers. Without Newbie’s faithful fans, we could never have got this far
Newbies saga startade för 10 år sedan genom att erbjuda mer hållbara kläder till baby och barn. Idag finns Newbie i fem länder och vi arbetar ständigt med att utveckla oss. Vi är stolta över att vi idag kan erbjuda Newbies sagovärld i kläder, inredning och tapeter, och hoppas att detta ska mottas väl av våra #Newbielovers. Utan Newbies trogna fans hade vi inte kommit så här långt.
This spring’s Limited Edition will hit stores just as we are starting to dream of the perfect spring wardrobe. The collection is influenced by retro sport styles, combined with a more preppy look. We have challenged the classic base of the collection with new volumes and peppy colours, to create a wonderfully fresh spring look
KappAhl’s activities in the full year 2018/19 have been marked by intensive work to meet hard competition and declining footfall. They were also characterised by development to adapt to the industry’s transformation, in both the short and long-term
t feels fantastic to know that we are meeting the high bar that we’ve set for KappAhl and that our Responsible Fashion sustainability strategy really is making a difference. Making the production of denim more sustainable will lead to significant resource savings and is a cornerstone to building a more sustainable wardrobe.
Loungewear and kay/day are based on a phenomenon more than a trend. Rest and relaxation, a mindfulness about the need to tune out, chill and make time for reflection in a fast-paced world. With kay/day, the emphasis is on soft and gentle materials and colours
Every garment in the collection makes its own contribution to more sustainable fashion. By using more sustainable materials, smarter technologies and making use of surplus and salvaged materials, we have created an inspiring and wearable collection. The garments are also easy to style, creating a wardrobe that is made for the long haul
We are very proud to be supporting Bris’s vital efforts in a fundraiser with our customers
Newbie is growing rapidly in popularity. In order to meet the great demand while we start to establish ourselves outside of London, we embark on a summer tour by bus. We have let ourselves be inspired by KappAhl's* founder Per-Olof Ahl, who in the 1950s went out on the roads when demand for KappAhl was greater than the supply of store premises.
After the close of the first quarter of the financial year we see that KappAhl performed better than the industry in all sales markets. Sales increased by 2.4 per cent compared with the previous year, but the slowing consumption meant a continued high tempo of costly sales activities
At KappAhl, we want to contribute to better, safer lives for all children. Round Up helps us and our customers to help by simple means.
Sales for the quarter started cautiously but gradually increased. Attractive campaigns and an efficient supply chain have contributed to fewer clearance sales and a sound gross margin.
In our fifth store in the UK we introduce several exciting new features - both in terms of events and inviting like-minded brands
We are committed to continuing to play an active role in driving the system changes that need to be made in our industry. With the SAC, we can harmonise our approaches to sustainability with other players in the industry, enabling us to pull together and make a greater difference.
Modern, flexible payment solutions – both online and in stores – are part of our aim of developing a seamless KappAhl.
Every way of shopping at KappAhl should be integrated. Online and physical stores aren’t different channels; they’re two parts of the same KappAhl. The customer chooses, we deliver. Because there is always stock online, this means that items are never sold out in stores, either,
Newbie has grown in step with our customers’ unbelievable engagement. It is now truly exciting for us to establish Newbie Store in one of the world's leading fashion capitals, London.
This collection is a real bullseye: fashion-forward, and in sustainable materials
The second release of our Limited Edition collection combines high-fashion looks with sustainability, reflecting our own fashion ambitions moving forward
The quarter started cautiously but picked up towards the end. An aggressive market contributed to a higher percentage of discounted sales, which had a negative impact on the margin. Despite this, determined work on our new range strategy and pricing and campaign strategy has led to yet another good quarter.
With Limited Edition, we want to create a slightly sharper wardrobe that still has a classic feel. The pieces have straight lines with feminine touches. This is a new thinking collection that we can’t wait to launch. I’m so excited about wearing the pink coat and lace maxi dress
In the second quarter of 2016/2017 our continued clarification of the collections together with our price and campaign strategy contributed to increased sales of 6.5 per cent compared with the previous year, of which the increase in comparable stores was 1.9 per cent.
Lovisa’s idea for smart clothing is both spot on and an inspiration to us at KappAhl. We work hard to find creative solutions that promote more sustainable fashion consumption. And this is just what Lovisa has done in our competition, with her design for multifunctional dresses
By creating a garment that can be used in different ways and in different situations, you extend its lifespan. In a playful and creative way, we can actually make a smarter choice for our environment and future. Sustainability is as simple as that
Access to more sustainable fashion is an important issue. Whether as producers or consumers, we must all help to close the loop for our clothes. We need more sustainable materials and more sustainable production methods, and the clothes need to be collected in again once the consumer is finished with them.
The “Feel” concept kicks off a long-term project, which is intended to position KappAhl and create increased clarity and relevance for our target market. It feels particularly good to be launching ”Feel” with Paulina Porizkova, because she is a strong and self-confident natural beauty who provides a metaphor for the Feeling that we want to communicate
I like the black trousers that I wore for the campaign! I took three pairs home with me, but wish that I had taken them all. They fit perfectly and are extremely comfortable. Particularly
With all member benefits in one place we simplify for the customer and at the same time, we get an effective, personalized communication channel.
Our ambitious sustainability work have produced results - The goal is for our share of sustainable fashion to continue increasing every year.
KappAhl's third quarter is sound and showing a continuing positive progress. The sound result comes from our price strategy, with a focus on full price sales, and our amended campaign strategy.
We will do our utmost to contribute to the folk festival that the Eurovision Song Contest is.
The level of creativity in the competition entries surpassed our expectations. We see real potential to develop the winning entry here at KappAhl – in more ways than one.
Maria's mission is to create clear and attractive fashion for KappAhl's customer, the woman in the prime of life and her family. It is the heart of the business and I look forward to her becoming a part of this.
The second quarter outcome shows a continued strong financial position. The strong gross margin, as in the previous quarter, is a result of our pricing and campaign strategy. Lower overhead expenses in the quarter also contributed to the sound operating profit.
Through our wide variety of stores, from complete KappAhl stores to rolling out our strongest brands as single branded stores, we get the right flexibility in our establishments.
The competition is a part of KappAhl contribution in the development of ways of working towards sustainable design and manufacturing.
The first quarter was a strong quarter for KappAhl... In all, KappAhl delivers an operating margin that approaches the long-term target of ten per cent
The different penguin designs symbolise that all children are different yet unique in their own way, and that it’s important that all children be allowed to be themselves.
With his Nordic perspective and the results he has achieved during his career he has what it takes to successfully lead and develop KappAhl.
The past year has been an intermediate year for KappAhl in terms of sales and profit growth. Nonetheless, it was an important year with a great focus on initiatives for the future.
The children's messages about what ‘Fine as I am’ means to them are simple and straightforward. As we read through all the fantastic entries, we were moved and proud of the tremendous commitment shown by the children.
An important part of our plan for KappAhl is to develop strong brands and make them available to more people.
KappAhl and Mary found one another at once through their great commitment to sustainability
“Sales in the second quarter increased by 1.7% compared with the previous year and the gross margin was stable, 57.8 (57.7)%. With good Christmas sales and a well-implemented discount strategy inventories are at satisfactory levels and the operative cash flow is continuing its positive trend...”
KappAhl is one of the premier fashion suppliers for Swedish men. This obliges and our collection has something for every fashion conscious man, it is tailored and well-dressed with the right details!
