Make your workplace your gym - Health start-up urges women to rate their offices for calorie burn
17 September 2013 - StepJockey, a new start-up, is on a mission to label the world for calorie burn and make it super-easy for busy women to build exercise into their daily lives. Grounded in behavioural economics or ‘nudge theory’, StepJockey is set to firm the waists and tone the legs of career women in offices around the world. Trials show that it is especially effective for women and those without the time for regular stints in the gym. The firm is now calling on female office workers around the world to lead the way and mark the buildings they work in for calories burn. The