Nostalgia research highly commended
A senior lecturer at Southampton Solent University who explored the use of nostalgia in tourism marketing has been highly commended for her published paper by a major academic publishing house.Through the research, a series of evocative images were shown to a small group of men and women to see how differently they experienced nostalgia, and how age affects what we choose to remember.Image, place and nostalgia in hospitality branding and marketing, will appeal to both hospitality managers and entrepreneurs, who want to improve the effectiveness of their branding and advertising." says