Social MEdiaverse : power to the people shaping social ways
On Wednesday 3 December, Professor Martin James PhD, MA, BA (Hons), Senior Lecturer in Popular Music, delivered his inaugural professorial lecture, exploring the way in which social media has transformed relationships with traditional media.Today, he contends, the onus is on the media to find new ways of engaging with its audience. But who exactly is the audience? Martin might argue that the audience today is a group of individuals that the media can no longer pigeonhole into a particular ‘type’. In fact, the way social media has changed the landscape, individuals can now be whoever they