Social MEdiaverse shaping social ways
On Wednesday 3 December Professor Martin James PhD, MA, BA (Hons) Senior Lecturer in Popular Music, will be delivering an inaugural professorial lecture exploring the way in which social media has altered relationships with traditional media such as TV, magazine and music.The lecture, entitled ‘V2.0 Music Industries: adventures in the MEdiaverse’ investigates how social media encourages ‘imagined ego communities’, where the individual can access a range of product information immediately and according to their needs – their ‘MEdiaverse’ rather than the traditional targeting of products