Ranking Cision Festivais 2026: Rock in Rio Lisboa domina alcance mediático e digital dos festivais 2026
<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><em><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">NOS Alive e Afro Nation completam o p&oacute;dio num per&iacute;odo marcado pela for&ccedil;a das redes sociais e antecipa&ccedil;&atilde;o dos grandes eventos.</span></span></em></span></span></p>
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<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"><strong>Lisboa, 9 de Junho</strong> - O <strong>Rock in Rio Lisboa</strong> destaca-se de forma expressiva como o festival com maior impacto global, somando <strong>2.365 milh&otilde;es de Outreach</strong>, impulsionado sobretudo por uma presen&ccedil;a digital massiva. O evento lidera destacadamente em <strong>Social Media</strong>, com mais de <strong>2.255 milh&otilde;es</strong>, e mant&eacute;m simultaneamente a lideran&ccedil;a em <strong>Media</strong>, com mais de <strong>109 milh&otilde;es de alcance</strong>.</span></span></span></span></p>
<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">A Cision divulga o mais recente <strong>Ranking Cision Festivais 2026</strong>, referente ao per&iacute;odo entre <strong>outubro de 2025 e maio de 2026</strong>, com base na m&eacute;trica de <strong>Outreach (Audi&ecirc;ncia)</strong>, que mede o alcance total das not&iacute;cias nos media tradicionais e da audi&ecirc;ncia potencial nas redes sociais.</span></span></span></span></p>
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<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Top 5 Geral &ndash; Outreach (Media &#43; Social Media)</span></span></strong></span></span></p>
<ol> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Rock in Rio Lisboa</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; 2.364.590.977 </span></span></span></span></li> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">NOS Alive</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; 362.510.642 </span></span></span></span></li> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Afro Nation</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; 285.487.725 </span></span></span></span></li> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Porto Primavera Sound</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; 146.382.229 </span></span></span></span></li> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">MEO Kalorama</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; 124.642.477 </span></span></span></span></li></ol>
<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">O <strong>NOS Alive</strong> mant&eacute;m-se como um dos festivais mais consistentes, com forte presen&ccedil;a em ambos os canais &mdash; mais de <strong>88 milh&otilde;es em Media</strong> e <strong>273 milh&otilde;es em social media</strong>. J&aacute; o <strong>Afro Nation</strong> evidencia uma forte proje&ccedil;&atilde;o internacional, sobretudo digital, com mais de <strong>284 milh&otilde;es de audi&ecirc;ncia em social media</strong>.</span></span></span></span></p>
<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">O <strong>Porto Primavera Sound </strong>e o<strong> MEO Kalorama </strong>completam o Top 5, destacando-se pelo equil&iacute;brio entre cobertura medi&aacute;tica e engagement digital, refor&ccedil;ando o seu posicionamento no panorama nacional.</span></span></span></span></p>
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<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Destaques por canal:</span></span></strong></span></span></p>
<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Media tradicionais (Outreach)</span></span></strong></span></span></p>
<ol> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Rock in Rio Lisboa</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; 109.227.406 </span></span></span></span></li> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">NOS Alive</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; 88.837.783 </span></span></span></span></li> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Porto Primavera Sound</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; 51.859.069 </span></span></span></span></li> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">MEO Kalorama</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; 42.986.461 </span></span></span></span></li> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Vodafone Paredes de Coura</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; 41.175.504 </span></span></span></span></li></ol>
<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Nos Media, o <strong>Rock in Rio Lisboa</strong> lidera, seguido de perto pelo <strong>NOS Alive</strong>, confirmando a sua forte cobertura jornal&iacute;stica. O <strong>Porto Primavera Sound</strong> destaca-se como terceiro classificado, refletindo o seu peso editorial e relev&acirc;ncia cultural.</span></span></span></span></p>
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<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Social Media (Outreach)</span></span></strong></span></span></p>
<ol> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Rock in Rio Lisboa</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; 2.255.363.571 </span></span></span></span></li> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Afro Nation</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; 284.685.914 </span></span></span></span></li> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">NOS Alive</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; 273.672.859</span></span></span></span></li> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Porto Primavera Sound</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; 94.523.160 </span></span></span></span></li> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">RFM SOMNII</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; 94.837.112 </span></span></span></span></li></ol>
<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Nas redes sociais, o dom&iacute;nio do <strong>Rock in Rio Lisboa</strong> &eacute; particularmente expressivo, com um alcance muito superior aos restantes festivais. O <strong>Afro Nation</strong> e o <strong>NOS Alive</strong> refor&ccedil;am a sua posi&ccedil;&atilde;o atrav&eacute;s de comunidades digitais altamente ativas e conte&uacute;dos amplamente partilhados.</span></span></span></span></p>
<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Destaque ainda para o <strong>Porto Primavera Sound</strong>, <strong>RFM SOMNII</strong>,<strong> MEO Kalorama </strong>e<strong> North Music Festival</strong>, que apresentam desempenhos relevantes neste canal, refletindo estrat&eacute;gias digitais eficazes.</span></span></span></span></p>
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<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Outros festivais em evid&ecirc;ncia:</span></span></strong></span></span></p>
<ul> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Ageas CoolJazz</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; forte presen&ccedil;a medi&aacute;tica e presen&ccedil;a consistente em social media (7&ordf; posi&ccedil;&atilde;o no ranking geral final) </span></span></span></span></li> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">RFM SOMNII</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; bom desempenho transversal, com destaque para social media </span></span></span></span></li> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Ageas Cooljazz</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; posicionamento consolidado e cobertura equilibrada </span></span></span></span></li> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">CA Vilar de Mouros</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; bom desempenho em Media </span></span></span></span></li> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Vagos Metal Fest</span></span></strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif"> &mdash; forte presen&ccedil;a em social media, refor&ccedil;ando o seu segmento </span></span></span></span></li></ul>
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<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Principais tend&ecirc;ncias de comunica&ccedil;&atilde;o:</span></span></strong></span></span></p>
<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Ainda que o presente ranking se baseie exclusivamente em m&eacute;tricas de alcance, a leitura dos resultados sugere que a visibilidade dos festivais est&aacute; associada a fatores como:</span></span></span></span></p>
<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">&bull; An&uacute;ncio de cartazes e artistas</span></span></span></span></p>
<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">&bull; Antecipa&ccedil;&atilde;o das edi&ccedil;&otilde;es futuras</span></span></span></span></p>
<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">&bull; Forte presen&ccedil;a digital e conte&uacute;dos partilh&aacute;veis</span></span></span></span></p>
<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">&bull; Posicionamento cultural dos eventos</span></span></span></span></p>
<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">&bull; Valoriza&ccedil;&atilde;o da experi&ecirc;ncia do p&uacute;blico</span></span></span></span></p>
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<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Metodologia:</span></span></strong></span></span></p>
<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">O ranking baseia-se na m&eacute;trica de <strong>Outreach</strong>, que integra:</span></span></span></span></p>
<ul> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">O alcance estimado das not&iacute;cias nos <strong>media tradicionais</strong>.</span></span></span></span></li> <li><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">A audi&ecirc;ncia potencial gerada pelas publica&ccedil;&otilde;es em<strong> social media.</strong> </span></span></span></span></li></ul>
<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Esta abordagem permite medir o <strong>impacto real em termos de visibilidade</strong>, oferecendo uma leitura clara da proje&ccedil;&atilde;o medi&aacute;tica e digital dos festivais.</span></span></span></span></p>
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<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><strong><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Conclus&atilde;o</span></span></strong></span></span></p>
<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">Os primeiros oito meses da temporada confirmam o peso crescente das redes sociais no ecossistema medi&aacute;tico dos festivais. O <strong>Rock in Rio Lisboa</strong> afirma-se como l&iacute;der incontest&aacute;vel, enquanto o <strong>NOS Alive</strong> e o <strong>Afro Nation</strong> consolidam a sua relev&acirc;ncia junto de audi&ecirc;ncias nacionais e internacionais.</span></span></span></span></p>
<p style="margin-left:0in; margin-right:0in"><span style="font-size:11pt"><span style="font-family:Cambria,serif"><span style="font-size:12.0pt"><span style="font-family:&quot;Arial&quot;,sans-serif">A diversidade de posicionamento, aliada a estrat&eacute;gias de comunica&ccedil;&atilde;o eficazes, continua a ser determinante para o destaque no panorama dos festivais em Portugal.</span></span></span></span></p>
Olavo Pintoolavo.pinto@cision.com&#43;351 239 793 500Marketing Manager, Portugal &amp; Mediterranean RegionCISION
Pedro Ladeirapedro.ladeira@cision.com&#43;351 239 793 500&nbsp;Senior Vice President, Portugal &amp; Mediterranean RegionCISION