People mean most for our collective happiness
Swedish soccer star Zlatan is associated with happiness, but not iPhones. A study of words connected to happiness in Swedish online news media suggests that our collective picture of what makes us happy is more about relationships, and less about things.News articles published online by Swedish dailies during 2010 were analyzed in the study. By analyzing which words most often occurred in the same articles as the Swedish word for happiness, the researchers could pinpoint our collective happiness. “It's relationships that are most important, not material things, and this is in line with