Karl Fazer shop-in-shop opens at Helsinki Airport – an immersive chocolate experience for all senses
A Karl Fazer shop-in-shop has opened in the Avolta store at Helsinki Airport, inviting travellers to experience chocolate and Finland, the world’s happiest country, with all their senses.“Our shop-in-shop looks, smells, tastes and feels like Karl Fazer Milk Chocolate – and like Finland, the world’s happiest country. We’ve turned chocolate shopping into a sensory journey into the Finnish state of mind,” says Kari Kuikka, Director, Travel Retail & Industrial, Fazer Confectionery.
In the Karl Fazer shop-in-shop, travellers can use artificial intelligence to create fun photo souvenirs of
To further fuel the company’s innovation agenda Fazer is investing in Group-level Research and Product development and has appointed Heli Anttila as VP, Research & Development at Fazer Group.To unlock the power of innovation across the Group, Fazer is undertaking a significant transformation in how innovation is approached and led across the organisation. A new Group-level Research and Product Development (R&D) function has been established as a centre of excellence, driving innovation and capability development across Fazer.
Heli Anttila (M.Sc. Food Science and MBA) has been appointed